One Digital Entertainment partners with Twitter to drive awareness for Flipkart’s Big Billion
This campaign was produced, promoted and executed by One Digital Entertainment and Twitter to highlight the USPs of various products to drive home the communication in a unique and engaging format for Flipkart.
In the Twitter campaign for Flipkart, One Digital used four creators- Kushal Tandon, Sejal Kumar, Alisha Singh and Dhananjay Bhosle for tech, fashion, lifestyle and luxury segments. In the ad video, the creators suggested some of the products from Flipkart’s inventory that can help the viewers in upgrading their lifestyle, and those which were available at amazing price points during the Flipkart Big Billion Days Sale.
At the end of the ad video, creators also told the consumers about how they can win certain upgrades free of cost, by simply clicking a picture of Flipkart’s Big Billion Days logo and sharing what products they need an upgrade for and do not wish to adjust anymore.