Brand Connect
One Digital Entertainment offers meaningful and effective solutions that not only enable brands to reach their audiences but guarantee engagement and results. Our ‘secret sauce’ sets us apart from the industry in many ways than one.
Channel Marketing | Custom Solutions | Influencer Marketing | Sponsorships | Strategy
Since its inception in 2012, One Digital Entertainment has amassed over 2,500 content creators and partners with over 20 billion minutes of content watched on YouTube, making us India’s largest certified multi-channel network.
Captain Nick is a youth favorite for relatable content. For Brand ASUS, One Digital Entertainment created a YouTube video titled ‘Types of Salesman’. The video highlighted the best features of Asus Vivo book S5 laptop in Niharika’s innate capacity.
Samsung’s Galaxy On7 Prime has a unique Samsung Mall feature where one can get similar products by just clicking a picture of a product. Prajakta Koli (Mostly Sane), India’s biggest female comic creator, did a review of this feature in her own unique style. In addition to YouTube she engaged her audiences on her Facebook, Instagram and Twitter handles too.
One Digital Entertainment created a YouTube video titled – “Friendship Goals” – it was Prajakta Koli’s (MostlySane) official entry to the Kingfisher’s Indian Prank League (#KFPrankLeague) media campaign. The video was published on her YouTube channel along with the social media amplification of the campaign on her handles to engage with her fans.
Brand wanted to amplify their music video featuring Sridevi for their product Snacky Oats. Music video titled ‘The Cool Mom’ saw Sridevi dancing and having fun with kids. One Digital Entertainment created and executed the digital media strategy for this project which included distribution, social media amplification, syndication, telco-tieups, and management of the brands’ social media assets – Facebook, Instagram, Twitter along with the YouTube channel.
#TheSweetBreakup was an interesting content led campaign that emphasized on your relationship with sweet. Cutting down on sugar (not literally) using Sugar Free as a substitute yet enjoying the same taste of your favorite sweet dishes (guilt free) was one part of the campaign. And the other important part was reaching this message to the right TG in the best possible manner. One Digital Entertainment suggested using the brand’s own assets (YouTube Channel and Facebook page) and known influencers in the food and entertainment space to reach this message to the right audiences. Amplification of the core message and consumer engagement followed.
As all of us have a lot of expectations from our travel, One Digital Entertainment created a fortnightly property called ‘Mostly Yatra’ with Prajakta Koli who is a youth favorite for relatable, fresh and slice of life content. The activity included videos related to travel that talked about the most humorous things about travel that go unnoticed, in a fun and comic way and seamlessly integrating in the videos.
One Digital Entertainment created a video using Gaurav Gera in his very famous ‘Chutki’ Avatar for Dunkin Donuts’ new paneer burger launch. The video was published on Gaurav Gera’s Snapchat, FB and Instagram handles where Gaurav was seen taking selfies with the paneer burger.
One Digital Entertainment created a strong social media campaign #OPENWITHHONOR8 with key influencers Raftaar and Bani J. The activity included videos where Bani J shared her story and how she handled all the criticism and worked against all odds to become what she is today. The platform was being used by masses for opening up and sharing their own stories.
One Digital Entertainment handled the distribution for the Ranveer Singh’s video. Jack N Jones wanted to amplify their music video with Ranveer Singh and encash upon the existing hype of Ranveer Singh- Ching. The video went viral in no time as it was backed by a robust social media plan including covers of the song done by a few most sought after influencers of ODE.
Reebok India Youtube Channel as a part of the 3000+ strong One Digital Entertainment network was built for this campaign and optimized for views. Target films were marketed using a unique combination of network cross promotion, true view advertisements and a social outreach program.
India’s Digital Superstar gave a new dimension to the world of UGC based talent competitions with its unique format. Anybody who had a talent to entertain viewers could use a recording device (phone, handy-cam, webcam etc.) to broadcast himself or herself and become an overnight sensation. Backed by seamless and easy to use technology developed by One Digital Entertainment and Zenga media, stardom was made as simple as shoot, upload, like! An innovative property where the audience judged the digital stars.
A lot of us wish to be part of a ‘Big Fat Indian Wedding’. One Digital Entertainment gave fans a first-hand experience of once such wedding and seamlessly integrating the brand into the content. Youth icon Rannvijay Singha tied the knot with his girlfriend Priyanka in a first of its kind digital web-series, ‘Hitched’. Starting from the proposal to preparations for the wedding and leading on to the marriage itself – each moment was captured in a series of video episodes and released on YouTube.
One Digital Entertainment created 'Instagram Love', an anthem composed by rapper Raftaar and directed by renowned music video director David Zennie. The music video was released and marketed on the artists’ channel as his first ever solo in association with Vodafone U. The product and campaign theme was smartly integrated in multiple creative pieces including a candid chat show and a candid chat show
One Digital Entertainment’s talent Rannvijay along with Nagesh Kukunoor (film director, producer, screenwriter and actor) and 28 other riders travelled 3000+ kilometres, on their Mojo bikes braving mountains, extreme climates and treacherous terrains. One Digital Entertainment documented their adventure into a unique digital travelogue and web series.
One Digital Entertainment created a CFE video with One Digital Entertainment talent Raftaar who invited people to order Domino's pizzas online. A surprise was in store for them; on the day of the festival Raftaar along with the Domino’s home delivery team visited lucky customers in Delhi and fireworks ensued.
One Digital Entertainment curated a unique strategy using a music video as ‘hero creative’ to connect with the brand audiences. A surround and integrated marketing plan was mounted around the music video ‘Lak Hilaade’ that helped amplify content reach on platforms beyond YouTube. Subtle product integrations and strategic partnerships (with Micromax and T-Series) added to the overall offering. The music video produced by One Digital Entertainment and DNH artists’ features Manj Musik, Amy Jackson and Raftaar.
Smart, meaningful and engaging in-video product integrations along with sponsorship benefits proved to be a solution of choice for these brands. 'Life Sahi Hai’ is a sitcom that revolves around the lives of four guys who have moved to Delhi to live independently for the first time. They have a tendency to land in uncomfortable and what for us are hilarious, situations all the time. While they are getting used to the new-found freedom, they realize that freedom isn’t free. But despite all this, they can see the lighter side of life in everything and keep believing that "Life Sahi Hai". Digitally powered by One Digital Entertainment the show is produced by Luv Ranjan and Ankur Garg under their company Luv Films and created by Tarun Jain.
Brand Partners: Himalaya, Mahindra Two Wheelers
One Digital Entertainment’s talent, Chef Saransh Goila embarks on a journey to live his two true passions - Food &Travel. Destination Great Britain. Saransh is the spice traveler. While hosting the show he promoted food and culture tourism to the country. In the One Digital Entertainment produced 19 episodes web-series, Saransh besides travelling all across the country also presented the culinary delights on board the Virgin Atlantic - a live in-flight cocktail concoction at 35,000 feet. Available exclusively to passengers travelling on the flight from Delhi to London thisunique integration was a metaphorical customer delight moment!
The iconic Nokia Tune needed a revamp and One Digital Entertainment’s renowned influencers did their own rendition of the Nokia tune and the videos ended with a CTA for UGC. Shirley Setia, Darshan Rawal, Aditi Singh Sharma, DJ Chetas, Ehasaan Noorani, and Loy Mendonsa came forward and posted videos on their social media handles to encourage participation – asking people to mash-up Nokia’s iconic tune in the most creative ways. Final composition put together by Ehasaan & Loy presented them all united.
One of the most premium and reliable brand in audio products is Bose. Bose wanted to promote their new Revolve+ speakers and its three main features i.e. #studio #travel companion and #splash proof. One Digital Entertainment helped the brand achieving this objective by doing a social media activity and engaging Shirley Setia as the influencer with a mix of Facebook and Instagram picture posts.
Reckitt Benckiser wanted to promote their body grooming product range for VEET. One Digital Entertainment helped the brand with an influencer based activity by engaging a few fashion and beauty bloggers, it was promoted across platforms for meeting the brand’s objective.
“Welcome to Selfiestan”- the most catchy musical TVC of Gionee became a rage in no time. One Digital Entertainment handled the distribution of the brand’s own music TVC- “Welcome to Selfiestan” featuring Alia Bhatt. Combined with robust social media marketing plan, ODE engaged 5 influencers to do covers for the song and it was cross promoted across ODE network to make the song a huge success digitally.