He is known as one of the pioneers of FM radio in India. Sid’s free spirited style of talking, his sense of humour and his versatility made him a youth icon and he started getting a lot of offers to do voice-overs for commercials, television promos and audio visuals.

A favourite for hosting live events, favourite of the audience and a trendsetter of his time, Sid K has won millions of hearts with his skills. In 1997, while at college, he joined Radio Star on 107.1 FM and his show with Cyrus Broacha called ‘Miranda Char Baje Band Baje’ reached iconic status. He started India’s first radio school called ‘Wild on Air’ in 1999. Emirates 2 FM in Dubai syndicated their Hindi shows to him, for whom he hosted and produced shows from Mumbai. Amitabh Bachchan,Shahrukh Khan,Salman Khan,Aamir Khan,Ranbir Kapoor,Deepika Padukone,Katrina Kaif amongst a host of the others have come on his show and the stars swear by him. This is one of its kind show that has set trends where stars talk candidly with Sid showing a side of them never heard on Indian radio. The show is still airing is and growing from strength to strength.